AMIRO, a leading daily technology beauty care brand in China, has raised several hundred million RMB in a Series C funding round to further expand its innovative product offerings in the growing beauty technology market.
Target Information
AMIRO, a daily technology beauty care brand, has successfully concluded a Series C funding round, securing several hundred million RMB. Founded in 2015, AMIRO has redefined daily beauty care through advanced optical technology, creating a new generation of beauty care experiences that are simple, safe, and effective. The brand's initial product, a high-definition daylight mirror, achieved significant recognition for addressing traditional makeup mirror shortcomings. The company quickly expanded its offerings to include a wide range of home beauty devices, including hair removal machines and facial cleansing devices, effectively catering to various skincare needs.
AMIRO's growth trajectory has been remarkable, demonstrating a compound annual growth rate of 180% from 2017 to 2020. Its commitment to setting high standards through rigorous technology development is reflected in its impressive sales figures, including over 1 million units of its mirror sold on platforms like Tmall by 2020's Double 11 shopping festival. The company boasts over 85 patents in core photonics technologies, demonstrating its dedication to innovation in beauty and personal care.
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Industry Overview
The beauty and personal care market in China has evolved rapidly, spurred by a growing demand for effective solutions among consumers. Traditional chemical skincare products face criticism for their lack of perceived effectiveness, prompting consumers to seek more advanced
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