Yellow Swan has completed a record ¥600 million Series C funding round, marking a significant milestone in China's branded egg industry.
Information on the Target
Yellow Swan (黄天鹅) is a prominent premium egg brand under Fengji Food Group Co., Ltd. (凤集食品集团), which has successfully completed a ¥600 million Series C funding round as of January 26. This funding represents the largest investment in China's branded egg sector to date, according to 36Kr. Yellow Swan has established itself as the market leader in China's mid-to-high-end egg industry, leveraging its fully integrated supply chain and innovative offerings.
In 2021, market research by Frost & Sullivan showed that Yellow Swan ranked first in national sales in China’s premium egg market. With a 70% user penetration rate, as per Kantar Consumer Index data, the brand is well-recognized among consumers, successfully catering to the growing demand for quality eggs.
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Industry Overview in China
China stands as the world’s largest producer and consumer of eggs, with an annual production exceeding 31 million tons, resulting in an estimated market value of approximately ¥300 billion. D
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in 2022
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Transaction Size: $88M