Outfunnel has raised €1 million in a funding round, led by venture capital firms, to enhance its integration software solutions that unify sales and marketing data.

Target Information

Outfunnel, a start-up founded by former Pipedrive employees, has successfully raised €1 million in a recent funding round, bringing its total funding to €2.1 million. The company specializes in integration software that synchronizes data from various sales and marketing tools, aiming to enhance the efficiency of both departments. As noted by co-founder and CEO Andrus Purde, while merging sales and marketing data may not seem thrilling, it provides invaluable assistance to companies with customer data dispersed across multiple platforms.

Currently, Outfunnel boasts over 1,000 paying customers, predominantly based in the United States, Canada, and key EU nations. Notable clients include Canadian Renovations Inc, Facings of America, and National Sign Plazas, Inc. The new capital will primarily be allocated towards expanding marketing efforts and hiring additional team members, although Purde humorously remarked that they overlooked budgeting for smaller perks, such as a table tennis table.

Industry Overview

The integration software industry is experiencing significant growth, as businesses increasingly seek to streamline their operations through data synchronization. In recent years, the demand for tools that unify disparate data sources has surged,