Startup Wise Guys' SaaS portfolio company Adact has been acquired by Optimove, enhancing its Positionless Marketing platform with innovative gamification technology.

Target Company Overview

Adact, a startup company within the Startup Wise Guys SaaS portfolio, has recently been acquired by Optimove, a global leader in AI-driven marketing innovation. This acquisition not only marks a significant milestone for Adact, as it represents their successful exit from the Startup Wise Guys portfolio, but it also highlights Optimove's commitment to enhancing its Positionless Marketing platform through the integration of Adact's cutting-edge no-code gamification technology.

Founded to address the need for innovative marketing solutions, Adact has developed a platform that allows brands to engage their audiences through interactive experiences such as lotteries, quizzes, and prediction games without requiring complex technical implementations. The acquisition aims to leverage Adact's expertise to create more engaging customer experiences across various industries, including iGaming, sports betting, and financial services.

Industry Overview in Estonia

Estonia fosters a vibrant technology and startup ecosystem, bolstered by a favorable economic environment and government support for innovation. The country's strategic location, well-educated workforce, and robust digital infrastructure continue to at