American Express has invested in hotel payment startup Selfbook to enhance its digital payment solutions in the hospitality industry.

Information on the Target

Selfbook, a hotel payment startup, is revolutionizing the hospitality industry by enabling seamless online payment solutions for hotels. By integrating its proprietary technology, Selfbook allows hotels to accept 'one-click' payments, significantly enhancing the booking experience for travelers. The company aims to streamline hotel transactions, making it easy for guests to settle their accounts without navigating cumbersome payment portals.

With a valuation of $300 million after its latest fundraising round, Selfbook has positioned itself as a significant player in the payment solutions market within the hotel sector. The innovative nature of its offerings appeals not only to hotels seeking to simplify payment processes but also to investors attracted by the growth potential in this niche market.

Industry Overview in the Target’s Specific Country

The hotel and tourism industry has experienced substantial transformations in recent years, particularly in the United States. Current trends highlight a growing demand for enhanced digital sol

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