E3 Capital has invested in Badili Africa's Seed funding round to expand access to affordable refurbished smartphones across East Africa, promoting digital inclusivity and environmental sustainability.

Target Overview

Badili Africa, established in 2021, is a pioneering reverse commerce ('re-commerce') company operating in Kenya, Uganda, and Tanzania. The company addresses the essential need to formalize the grey market for refurbished smartphones on the African continent. By aggregating, repairing, and reintroducing used or damaged mobile phones to the market, Badili provides consumers with access to high-quality devices at significantly lower prices than new models.

Through partnerships with major e-commerce platforms, local trade partners, and mobile network operators (MNOs), Badili champions affordable solutions, enhancing the accessibility of communication technology in underserved markets.

Industry Overview

The digital landscape in East Africa is rapidly evolving, sparked by increasing internet penetration and mobile device adoption. Countries such as Kenya, Uganda, and Tanzania are experiencing a surge in demand for