TVS Motor Company has announced a £100 million investment in Norton Motorcycles to enhance manufacturing capabilities and product offerings, aimed at revitalizing the iconic British brand.

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TVS Motor Company has announced a significant investment of £100 million in Norton Motorcycles, a prestigious British brand known for its exceptional sporting motorcycles. This investment marks a continuation of TVS Motor's commitment to innovation in technology, vehicle quality, manufacturing excellence, sustainability, and future mobility solutions. Norton Motorcycles, which was acquired by TVS Motor in April 2020, has recently launched a new manufacturing facility in Solihull, West Midlands, where traditional handcrafting techniques are combined with modern machinery to produce high-quality British bikes.

The new global headquarters of Norton Motorcycles will serve as a crucial element in the company's strategic growth plan, propelling it towards becoming a leading entity in the luxury and high-performance motorcycle segment. This facility boasts state-of-the-art manufacturing capabilities and an advanced design and R&D hub to support the development of new products, including the upcoming re-engineered V4 SV and 961 Commando models. With this investment, it is expected that 250-300 direct jobs will be created in the next three years, alongside an additional 500-800 indirect jobs across the supply chain.

Industry Overview in the UK

The UK motorcycle industry is experiencing a renaissance, characterized by an increasing demand for high-performance and luxury motorcycles. With growing consumer interest in bespoke and premium products, the sector presents v