Talon has expanded its international presence by acquiring Evolve and Novus Canada, supported by Equistone Partners Europe, aiming to strengthen its position in the growing Out-of-Home advertising market.

Information on the Target

Talon, a prominent global independent Out-of-Home (OOH) media agency, has significantly enhanced its operations through two strategic acquisitions: Evolve and Novus Canada. Evolve is an award-winning OOH business headquartered in London with additional offices in Singapore and New York. It specializes in international campaigns, leveraging a highly knowledgeable team dedicated to creating impactful advertising solutions for global brands. This acquisition reinforces Talon’s status as a market leader in OOH advertising and strengthens its connections with over 300 media owners across 65 markets.

Novus Canada, operating under Novus Media LLC, has risen to become one of the largest and most respected OOH advertising agencies in Canada. The agency has a proven track record of delivering campaigns for major OOH advertisers through partnerships with premier agencies like Omnicom Media Group. The acquisition positions Talon to capitalize on the expected 12% growth in the Canadian OOH market in 2023, thus enhancing its capacity to serve both existing and new clients across borders with tailored solutions specific to Canadian market demands.

Industry Overview in Canada

The Out-of-Home advertising industry in Canada is on the verge of significant growth, driven by increasing investments in digital advertising technologies and the rising importance of targeted marketing. As consumer behaviors evolve, brands are leaning towards OOH advertising to