HALA Holding raises $157 million in a landmark Series B investment round, led by TPG's Rise Fund and Sanabil Investments, aimed at expanding its embedded financial services for MSMEs in Saudi Arabia.

Target Information

HALA Holding is a prominent fintech company in Saudi Arabia, specializing in providing embedded financial services to micro, small, and medium enterprises (MSMEs). With a strong commitment to innovation and excellence, HALA has established itself as a leader in the fintech sector, serving over 140,000 businesses and processing more than $8 billion in annual transactions. This growth trajectory reflects HALA's dedication to empowering entrepreneurs and reshaping the financial landscape for MSMEs in the region.

The company offers a comprehensive range of embedded financial solutions, including business accounts, card issuance, payment and transfer services, and point-of-sale (POS) solutions. The recent $157 million Series B investment round signifies the confidence of major investors in HALA's business model and growth potential.

Industry Overview

The fintech industry in Saudi Arabia is rapidly expanding, fueled by a youthful population and increasing demand for digital financial solutions. The government's Vision 2030 initiative aims to diversify the economy and

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TPG and Sanabil Investments

invested in

Hala

in 2025

in a Series B deal

Disclosed details

Transaction Size: $157M

Revenue: $8,000M

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