Unifonic, a Saudi Arabia-based customer engagement platform, has raised $125 million in Series B funding, led by SoftBank Vision Fund 2 and Sanabil Investments, marking a significant achievement in the Middle Eastern tech landscape.

Information on the Target

Unifonic, a customer engagement platform based in Saudi Arabia, has successfully raised $125 million in its Series B funding round, led by SoftBank Vision Fund 2 and Sanabil Investments. Founded in 2006 by Ahmed Hamdan and Hassan Hamdan, Unifonic has developed a comprehensive technology solution that consolidates various customer communication channels—including text, voice, messaging, and web—into a single platform. This integration enables businesses to communicate effectively with their customers, thereby enhancing customer relationships.

Since its inception, Unifonic has experienced remarkable growth, previously securing $21 million during its Series A round in 2018. The platform has since quadrupled in size, currently processing over 10 billion transactions annually. This latest funding round not only marks a significant achievement for Unifonic but also sets a new record for Series B investments in technology startups within the Middle East.

Industry Overview in Saudi Arabia

The digital communication industry in Saudi Arabia has been rapidly evolving, driven by the rising consumer expectation for seamless interactions across multiple channels. Organizations, ranging from banks to government agencies, are increasingly reliant on robust