TenSquared Capital has invested $7.6 million in Superlogic to enhance enterprise loyalty programs through blockchain and AI technology.

Information on the Target

TenSquared Capital has invested in Superlogic, a company redefining enterprise loyalty programs through innovative blockchain and artificial intelligence technologies. The funding round raised $7.6 million and included notable investors such as American Express Ventures and Chainlink Capital. Superlogic’s unique approach aims to enhance customer engagement by enabling customers to own their loyalty assets as digital collectibles or NFTs.

Superlogic's user-friendly platform integrates seamlessly with existing technology stacks of their clients, allowing businesses to implement next-generation loyalty solutions that also leverage gamification techniques. Their aim is to improve operational efficiency and customer retention through personalized experiences based on detailed purchase history.

Industry Overview in the Target’s Specific Country

The market for loyalty management software is projected to exceed $10 billion in 2024, highlighting the growing importance of customer loyalty programs in driving revenue and sustainability for businesses. Current loyalty schemes are oft