Information on the Target

Epic-Auctions is a prominent player in the online auction landscape, primarily catering to the B2B segments within the agricultural, earthmoving, transport, and construction industries. Established in 2013, the company has rapidly grown, managing over 50 auctions annually that achieve combined sales exceeding €30 million. Epic-Auctions operates from locations in Leende and Breda and also conducts external auctions for clients transitioning out of business or for traders utilizing its auction platform.

This acquisition marks a significant milestone for Epic-Auctions, enabling the company to leverage TBAuctions' extensive resources and international network. The integration into TBAuctions is expected to enhance Epic-Auctions' capabilities, driving further growth and expanding its reach.

Industry Overview in the Target’s Specific Country

The European online auction market has witnessed remarkable growth in recent years, driven by the increasing popularity of digital platforms for buying and selling goods. Overall sales in this sector have surged from €300 million in 2018 to an impressive €1.1 billion, reflecting an evolving consumer preference towards online transactions.

Netherlands, as part of this broader European trend, has seen significant advancements in online auction services, particularly in B2B sectors. With technology playing a crucial role, auction houses are increasingly adopting innovative IT solutions, such as TBAuctions' Atlas platform, which enhances operational efficiency and provides a seamless experience for users.

This dynamic environment has led to a vibrant culture where smaller auction houses actively seek integration with more prominent players, recognizing that collaboration can yield improved competitiveness. Companies like TBAuctions are at the forefront, offering expansive resources that facilitate rapid growth and integration for these smaller entities.

As market demand escalates and technology continues to reshape traditional auction processes, the potential for online auction platforms in the Netherlands and across Europe remains robust, presenting lucrative opportunities for both established players and new entrants in the market.

The Rationale Behind the Deal

The acquisition of Epic-Auctions by TBAuctions is driven by a strategic alignment of their respective business models and market goals. By incorporating Epic-Auctions into its portfolio, TBAuctions is poised to strengthen its foothold in the European online auction market.

Epic-Auctions brings with it an established international bidder base that aligns perfectly with TBAuctions' growth objectives. This partnership not only expands TBAuctions' reach but also augments its capabilities to provide a comprehensive auction experience across diverse sectors.

Information About the Investor

TBAuctions stands as a prominent online B2B auction platform within Europe, managing multiple brands such as Troostwijk Auctions, Klaravik, and British Medical Auctions. By hosting over 13,000 auctions annually and attracting more than 10 million website visits each month, TBAuctions has solidified its reputation as one of the largest online auction platforms on the continent.

With a robust infrastructure powered by its proprietary IT platform, Atlas, TBAuctions has been able to revolutionize the auction process. This sophisticated technology not only streamlines operations but also enhances the integration of new auction houses, driving further growth and increasing the relevance of its offerings to sellers.

View of Dealert

The acquisition of Epic-Auctions by TBAuctions presents a compelling investment opportunity. Integrating Epic-Auctions' extensive experience and established auction brand into TBAuctions could yield significant synergies, enhancing competitive positioning in the growing European online auction market.

Moreover, TBAuctions' innovative technology and strategic infrastructure provide a solid foundation for further expanding Epic-Auctions' operations, potentially increasing its auction volume exponentially. The anticipated growth trajectory underscores the soundness of this investment, as both companies aim to capitalize on the increasing shift towards online auction platforms.

Ultimately, this acquisition could be beneficial for both parties involved, as TBAuctions enhances its already extensive bidder base and Epic-Auctions gains access to a broader market reach and operational support. As the online auction sector continues to evolve, this partnership is likely to play a pivotal role in shaping the future landscape of online auctions in Europe.

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