Standout Capital has partnered with Setly, a technology-focused provider of accounting and payroll services, to become the majority owner, driving growth and innovation in the Nordic market.

Target Company Overview

Setly is a rapidly growing technology-oriented provider of accounting and payroll services based in the Nordic region. The company has developed a custom-built technology layer that integrates seamlessly with prominent ERP systems including Fortnox and Netsuite, optimizing processes and workflows for clients and accounting consultants. With a vision to challenge traditional methods within the industry, Setly aims to establish itself as a next-generation accounting and payroll services provider, currently serving over 300 clients.

Under the leadership of Henrik Åhlin, Setly is poised for further expansion. Åhlin emphasized the potential of this partnership with Standout Capital, stating that it catalyzes the transformation of traditional consultancy roles towards value-added services. His commitment to innovation in the accounting sector positions Setly as a formidable digital challenger to existing providers in the Nordic market.

Industry Overview in the Nordic Region

The Nordic accounting and payroll services industry is significantly influenced by technological advancements and the shift towards digital services. With an increasing number of businesses seeking streamlined s