Spiltan Invest has acquired a minority stake in Switch Nails, a rapidly growing leader in the press-on nail industry, aimed at supporting its international expansion and scalability.

Information on the Target

Founded in 2021, Switch Nails has set out to redefine the purchasing, application, and wear of press-on nails for women. By combining a strong brand with a unique product offering, Switch Nails has rapidly positioned itself as a leader within its niche. The company focuses on quality, design, and user-friendliness, catering to a fast-growing and loyal customer base of conscious consumers.

According to Celina Rydén, Creative Director and co-founder of Switch Nails, the positive market reception of their product has been overwhelming. The company has several future plans, with international expansion being a primary focus, along with increasing physical availability.

Industry Overview in the Target’s Specific Country

Switch Nails operates within a beauty category that is experiencing robust global growth. As consumers increasingly seek quality