Information on the Target

By Mates AB (publ), founded in 2017, is an innovative platform committed to making gaming accessible to everyone. The company offers a competitive environment that includes organized training, social interaction, and competitions for gamers worldwide. The platform, mates.gg, has experienced rapid growth, boasting over 40,000 members. By Mates aims to create a safe gaming experience by integrating parents and structuring the platform similarly to traditional sports, thereby taking measures against online bullying and hate speech.

The team behind By Mates possesses extensive experience in organizing online gaming events, providing them with valuable insights into the preferences and behaviors of the younger generation. By addressing key issues within the gaming community, By Mates delivers a comprehensive solution that meets current market demands. As of 2022, the company recorded revenues of approximately 2.2 MSEK and currently employs one staff member.

Industry Overview in Sweden

The gaming industry in Sweden has witnessed remarkable growth in recent years, significantly contributing to the country’s economy. With a robust community and a wealth of talent, Sweden is home to numerous successful gaming companies and a vibrant gaming culture. The rise of esports and competitive gaming has opened new avenues for gamers and businesses alike, creating opportunities for investment and innovation.

Market trends indicate a growing interest in online gaming platforms that promote user engagement and community interaction. As gamers increasingly seek structured environments that provide safety and engagement, platforms like By Mates are well-positioned to capture significant market share. Additionally, Sweden's supportive regulatory framework and investment ecosystem enable startups and growth companies to thrive.

The pandemic has further accelerated digital transformation across the gaming sector, prompting a surge in online participation and community building. This trend reinforces the necessity for platforms that prioritize user experience and create environments that cater to diverse gaming audiences.

Furthermore, as the industry evolves, companies focusing on social responsibility, such as By Mates, are likely to gain favor among consumers. By promoting a positive gaming culture, these companies can cultivate loyalty and long-term success within their communities.

The Rationale Behind the Deal

The acquisition of 0.88% of By Mates aligns with ANTCO.'s strategic focus on investing in unlisted growth companies. The collaboration is anticipated to enhance ANTCO.'s portfolio, leveraging By Mates' robust platform and innovative approach to engage with the gaming community. As the gaming industry continues to expand, ANTCO. sees significant potential in supporting By Mates as it develops its offerings and scales its user base.

Information About the Investor

ANTCO. Investment Group AB (publ) is a Swedish investment firm that specializes in acquiring stakes in early-stage growth companies across various sectors. With a clear strategy centered on unlisted investments, ANTCO. actively pursues opportunities that demonstrate innovative business models and prospects for rapid growth. The company’s dedicated approach enables it to provide valuable support and resources to its portfolio companies, fostering their long-term success.

With an experienced management team, ANTCO. aims to build a diverse range of investments that not only yield financial returns but also contribute positively to the sectors in which they operate. Their recent acquisition of By Mates is a testament to their commitment to expanding their presence in the gaming sector and capitalizing on emerging trends.

View of Dealert

The acquisition of shares in By Mates can be considered a strategic move for ANTCO. Investment Group. By investing in a platform that is well-aligned with current gaming trends, ANTCO. positions itself to benefit from the continuing growth of the industry. The emphasis on creating safe and structured gaming experiences by By Mates addresses pressing concerns in the gaming community, making it an appealing investment opportunity.

While the investment involves some risks typically associated with early-stage companies, the potential rewards are significant, especially given By Mates' unique positioning within its sector. ANTCO.'s decision to support a venture focused on responsible gaming aligns well with broader industry trends, likely leading to favorable outcomes.

Moreover, the company’s early revenues and established member base indicate a promising trajectory, enhancing the investment's attractiveness. If By Mates continues to grow and innovate, ANTCO. may see substantial returns on its investment.

Overall, the strategic rationale and growth potential behind By Mates make this acquisition a potentially sound investment for ANTCO., reflecting their commitment to capitalizing on the burgeoning gaming landscape.

View Original Article