Norvestor has acquired five leading marinas in Sweden and Norway to consolidate the Nordic boat services market, aiming for enhanced customer experiences and sustainable growth.

Target Information

Norvestor Nova I SCSp, commonly known as Norvestor, has entered into agreements to acquire five prominent marinas located in Sweden and Norway. This acquisition aims to develop and consolidate the fragmented boat services market across the Nordics, which is characterized by a strong presence of local marinas and service companies in nearly every harbor along the coastline. The newly formed Marina Group will be led by a highly experienced team, which consists of key individuals from the acquired companies along with a management team experienced in similar customer-focused growth initiatives.

Industry Overview in the Nordics

The Nordic region boasts a dynamic boating community, with significant engagement from leisure boat owners. Boat services are essential due to the unique challenges posed by the Nordic climate, which increases demand for comprehensive and reliable support services for boat owners. Despite the high number of leisure boats per capita in countries like Norway, Sweden, and Finland—ranked among the top ten globally—the availability of year-round essential services remains scarce, often falling short in quality and consistency compared to other consumer service segments.

Enhanced customer experiences and service reliability are vital for the sustainability of the boating industry in this region. Marina Group intends to address these issues by focusing