Diamond Vogel has sold its architectural paint business, comprising 12 store locations in Iowa, to Spectrum Paint as part of its strategic shift to focus on manufacturing.

Information on the Target

Diamond Vogel is a family-owned manufacturer based in Orange City, Iowa, specializing in high-quality paints and coatings. Established in 1926, the company provides a wide range of coating solutions that cater to various markets, including architectural, industrial, agricultural, and aerosol sectors. As part of its strategic transformation within the architectural coatings landscape, Diamond Vogel has decided to divest certain retail locations that serve painting contractors, homeowners, and maintenance professionals.

In this latest move, Diamond Vogel is selling its architectural paint business across 12 locations, primarily situated in Iowa and neighboring states, to Spectrum Paint. This decision is part of a broader initiative to refocus on its core manufacturing strengths rather than retail operations, emphasizing the necessity of continuous innovation in today's competitive market.

Industry Overview in the Target’s Specific Country

The architectural coatings market in the United States has been experiencing steady growth, driven by rising renovation and construction activities. The industry is characterized by a strong demand for innovative