Diamond Vogel sold select architectural paint store locations to Hirshfield's as part of a strategic transformation focusing on core manufacturing capabilities.

Target Information

Diamond Vogel, a family-owned manufacturer of high-quality paints and coatings, is headquartered in Orange City, Iowa. Established in 1926, the company offers a diverse range of coating solutions catering to various sectors, including architectural, industrial, farm and home, wood finishes, toll manufacturing, aerosol, and traffic markets. Recently, Diamond Vogel announced the sale of select architectural paint store locations primarily situated in Minnesota and adjacent states to Hirshfield’s, Inc.

This strategic divestiture involves the transfer of 11 architectural paint business locations, reflecting Diamond Vogel’s commitment to transforming its approach within the architectural coatings market. The decision to sell these retail assets aligns with the company's focus on reinvesting in its core manufacturing capabilities.

Industry Overview

The architectural coatings industry in the United States has seen steady growth, driven by increasing demand for home improvement and construction activities. In Minnesota, this trend is particularly pronounced, supported by