White Oak Partners has initiated the acquisition of Codigo by Spectrio, a portfolio company of Bertram Capital, enhancing their in-store marketing solution offerings.

Target Information

Codigo, renowned for its expertise in retail media solutions, digital signage, and kiosk technology, has made significant strides in enhancing consumer engagement and brand visibility in the retail sector. By streamlining marketing processes and optimizing customer interaction points, Codigo has positioned itself as a leader in its industry.

Industry Overview

The retail media industry, particularly in the United States, is witnessing a substantial transformation driven by technological advancements and shifts in consumer behavior. As shopping habits evolve, retailers are increasingly turning to innovative solutions that not only enhance the shopping experience but also drive sales. The integration of digital signage and smart kiosks is becoming critical for brands aiming to capture customer attention and foster loyalty.

Moreover, the rise of omnichannel retailing has compelled brands to explore avenues that bridge physical and digital environments. Retailers are investing in comprehensive media solutions that provi