Great Hill Partners, advised by Paul Hastings LLP, has successfully sold TodayTix Group, a leading digital ticketing platform, to Mari, signaling strategic growth potential in the ticketing industry.

Target Information

TodayTix Group is a prominent mobile and digital ticketing platform that specializes in delivering live cultural experiences and access to the performing arts. The company has established itself as a key player in the ticketing industry, leveraging technology to enhance user experience and streamline the purchase process for consumers interested in theater, concerts, and other live events.

By focusing on innovation and user-friendly applications, TodayTix Group has attracted a loyal customer base and has become synonymous with convenient ticket purchasing solutions. The acquisition represents a significant step in the company’s growth trajectory, solidifying its position in the competitive landscape of ticketing services.

Industry Overview

The ticketing industry in the United States has seen a substantial evolution in recent years, driven by technological advancements and changing consumer behaviors. A shift tow