Pulpt, a Somerset-based craft cider maker, received a £35,000 investment from the South West Investment Fund to enhance production capabilities and expand its market presence.

Target Company Overview

Pulpt, a craft cider maker based in Somerton, Somerset, has significantly expanded its production capabilities with a recent £35,000 investment from the South West Investment Fund, managed by SWIG Finance. The company specializes in creating a range of compelling cider brands using only freshly pressed apples sourced from across Somerset and Devon. This focus has enabled Pulpt to gain traction with Generation Z consumers and secure distributions with major retailers like Ocado and Tesco.

Located in a modest unit near Somerton, co-founder Jim Wakefield emphasizes the hidden gem that Pulpt represents. Despite the unassuming exterior, the company produces high-quality ciders that are now available across the UK. Jim and his partner Al Collar, who met while working in corporate environments, founded the company to pursue a mission aligned with their values—honesty, fairness, sustainability, and respect for all stakeholders involved.

Industry Overview in the UK Cider Sector

The UK cider industry continues to grow, driven by increasing consumer demand for craft beverages and locally sourced products. In recent years, there has been a notable shift in consumer preferences towards