Nylah’s Naturals has successfully raised a £530k seed funding round led by Midven, aimed at addressing the unmet hair care needs of Black women through non-toxic, culturally relevant solutions.

Target Information

Nylah’s Naturals is an award-winning Afro hair care company dedicated to providing high-performance hair care solutions using non-toxic, naturally occurring ingredients. With a focus on a trade secret formulation, the company aims to address the urgent need for healthier hair products tailored specifically to Black women. A 2020 study revealed that approximately 50% of products marketed to this demographic contained harmful chemicals, highlighting the necessity for safer alternatives. Nylah’s Naturals recognizes that hair represents not only beauty but also cultural identity and community belonging for many Black women.

The company's initial strategic focus is to develop restorative hair solutions that cater to the unique needs of Black women with Afro hair, and it has plans to expand its market presence globally in the long term. Nylah’s Naturals has established a comprehensive product development roadmap aimed at providing effective hair loss solutions, intending to launch a direct-to-consumer subscription model in the UK and a phased expansion into the US market.

Industry Overview in the UK

The hair care industry in the UK is experiencing significant growth, propelled by rising consumer awareness and the demand for personalized beauty products. Traditionally dominated by large global brands,