Sellforte has raised €4M in funding led by Sonae IM to enhance its AI-powered marketing optimization platform and expand internationally.

Target Information

Sellforte is an innovative AI-driven marketing optimization platform that specializes in enhancing marketing strategies through intelligent analytics. Recently, the company secured €4 million in funding, spearheaded by Sonae IM and supported by Bonnier Ventures and Icebreaker.vc. The capital raised will be allocated to augmenting the company’s research and development efforts and to expand its international presence.

Industry Overview in the Target’s Country

In recent years, the marketing landscape has evolved significantly, marked by increasing complexity in measurement and analysis. This shift is largely attributed to fragmented media channels, diverse promotional strategies, fluctuating pricing, and multiple product assortments impacting sales and profitability. Despite these challenges, the effectiveness of analytics in marketing decision-making remains limited; a recent Gartner Marketing Data and Analytics survey revealed that only 54% of marketing decisions are swayed by analytical insights.

Moreover, the barriers to utilizing analytics in marketing are prominent. Poor data quality has been cited by 32% of marketers as a significant obstacle, while 31% attribute their