Olist secured R$ 310 million in a Series D funding round led by SoftBank to enhance its growth and expand its technological offerings in Brazil's thriving e-commerce market.

Target Information

Olist, a prominent retail technology startup based in Paraná, Brazil, has established itself as a key player in the retailtech landscape, particularly recognized for its successful investment track record. In November 2020, the company secured R$ 310 million in a Series D funding round led by the Japanese conglomerate SoftBank. This follows an earlier investment of R$ 190 million from the same fund in late 2019, indicating a strong vote of confidence in Olist’s operational model and business strategy.

Founded in 2015 as an offshoot of Solidarium, a marketplace for artisanal products, Olist pivoted its business model after undergoing an acceleration program with 500 Startups. The company connects small retailers with major e-commerce platforms such as Magazine Luiza, Americanas, and Mercado Livre, providing them with various tools and features to enhance their sales capabilities.

Industry Overview

The Brazilian retail sector has seen substantial growth in recent years, bolstered by the rapid expansion of e-commerce. According to reports, Brazil’s online retail sales reached a record R$ 38.8 billion in the first half of

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SoftBank

invested in

Olist

in 2020

in a Other deal

Disclosed details

Transaction Size: $59M

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