Olist secured R$ 310 million in a Series D funding round led by SoftBank to enhance its growth and expand its technological offerings in Brazil's thriving e-commerce market.
Target Information
Olist, a prominent retail technology startup based in Paraná, Brazil, has established itself as a key player in the retailtech landscape, particularly recognized for its successful investment track record. In November 2020, the company secured R$ 310 million in a Series D funding round led by the Japanese conglomerate SoftBank. This follows an earlier investment of R$ 190 million from the same fund in late 2019, indicating a strong vote of confidence in Olist’s operational model and business strategy.
Founded in 2015 as an offshoot of Solidarium, a marketplace for artisanal products, Olist pivoted its business model after undergoing an acceleration program with 500 Startups. The company connects small retailers with major e-commerce platforms such as Magazine Luiza, Americanas, and Mercado Livre, providing them with various tools and features to enhance their sales capabilities.
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Industry Overview
The Brazilian retail sector has seen substantial growth in recent years, bolstered by the rapid expansion of e-commerce. According to reports, Brazil’s online retail sales reached a record R$ 38.8 billion in the first half of
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SoftBank
invested in
Olist
in 2020
in a Other deal
Disclosed details
Transaction Size: $59M