SoftBank leads a $110 million investment round in Brazilian e-commerce platform Madeira Madeira, aimed at enhancing technology, logistics, and expanding into the Latin American market.
Target Information
Madeira Madeira, an e-commerce platform based in Curitiba, Brazil, focuses on home products and was established in 2009. The company has gained significant traction within the Brazilian market, having successfully raised funds in the past, including a $27.3 million Series C round in November 2017. Currently, Madeira Madeira is poised for growth, with plans to enhance its technology, logistics, and consumer experience.
Industry Overview in Brazil
The Brazilian e-commerce sector has experienced exponential growth in recent years, bolstered by increased internet penetration and a growing middle-class population. With a large number of consumers shifting towards online shopping, businesses such as Madeira Madeira are well-positioned to capitalize on this trend. According to industry reports, the e-commerce market in Brazil is expected to continue expanding, with a projected annual growth rate of nearly 20%.
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Moreover, the home goods segment is particularly appealing, as Brazilian consumers are increasingly prioritizing home improvement. This focus provides a unique opportunity for online r
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SoftBank
invested in
Madeira Madeira
in 2017
in a Other deal
Disclosed details
Transaction Size: $110M