SAVWIPL will exclusively import, distribute, and service Bentley vehicles in India starting July 2025, establishing Bentley India as part of its luxury brand portfolio.

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Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the inclusion of Bentley, the prestigious British automotive brand, as the sixth marque under its umbrella. Starting from July 1, 2025, SAVWIPL will exclusively import, distribute, and service Bentley vehicles throughout India. This move is designed to enhance the company's presence in the flourishing luxury car market in the country.

A new entity, Bentley India, has been established to manage all marketing, sales, and after-sales operations for the brand within the Indian market. Abbey Thomas has been appointed as the Brand Director for Bentley India, where he will spearhead strategies to position the brand successfully in this competitive landscape. The expansion aims to cater specifically to India’s ultra-high-net-worth individuals.

Industry Overview in India

The luxury automobile segment in India has been experiencing exponential growth in recent years. Factors such as increased disposable incomes, changing consumer preferences, and a growing appetite for premium products have contributed to the risi