Alfi Fund has acquired MERKUR Trgovina, d.o.o., aiming to enhance its brand value and pursue sustainable growth strategies in the retail sector.
Target Company Overview
MERKUR Trgovina, d.o.o., headquartered in Ljubljana, is a notable retail company, primarily engaged in the sale of household goods, furniture, and related items. With a robust market presence in Slovenia, the company has built a valued brand recognized for quality and customer service.
The company aims to enhance and diversify its business model, particularly by focusing on energy efficiency and sustainability initiatives. This strategic pivot positions MERKUR to meet evolving consumer preferences and regulatory demands while maintaining its competitive edge in the retail sector.
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Industry Overview in Slovenia
The retail industry in Slovenia has experienced significant changes in recent years, primarily driven by shifts in consumer behavior and digitalization. Consumers are i
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