Shamrock Capital has announced a strategic investment in Carnegie Dartlet Holdings, enhancing its capabilities in the higher education marketing sector.

Target Information

Carnegie Dartlet Holdings, LLC, commonly known as Carnegie, is a premier full-service marketing and enrollment strategy provider catering specifically to non-profit higher education institutions. Established over 30 years ago by Joe Moore, the company initially started as a magazine for prospective college students to identify suitable schools. In 2018, Carnegie merged with Dartlet, resulting in a more robust entity that combines over three decades of experience in enrollment marketing.

Headquartered in Westford, Massachusetts, Carnegie employs around 390 professionals and serves over 750 clients, ranging from small community colleges to prestigious state and private universities. Their comprehensive offerings include digital marketing strategies, research, and enrollment management solutions aimed at optimizing student enrollment and establishing connections between institutions and prospective students. The organization has successfully expanded its capabilities by executing and integrating six acquisitions since 2021.

Industry Overview

The higher education sector is experiencing significant transformations, particularly in the United States. Non-profit colleges and universities are under increasing pressure to attract and retain