Information on the target
Sevensport S.r.l., a company within the sports sector linked to MG Nutrition, has successfully acquired 100% of Camasport S.r.l., a historic Brescia-based manufacturer of technical sportswear. Founded in 1957, Camasport specializes in producing and distributing wholesale technical knitwear for football, volleyball, and basketball teams, including competition jerseys, tracksuits, socks, shorts, and team bags, all customizable with club logos and graphics. The acquisition, finalized in early August, values the company between €4 million and €7 million.
This strategic move allows Sevensport to expand its footprint in the broader sports supply market, integrating a well-established producer with a solid supply chain in technical teamwear. Camasport has established itself as a key B2B supplier for amateur and semi-professional teams across Italy, reporting revenues of approximately €4.5 million and an EBITDA of around €1.1 million in its last fiscal year.
Industry overview in the target’s specific country
The Sportswear & Outdoors Clothing industry in Italy has experienced significant growth over the past decade, driven by a rising interest in fitness and outdoor activities among the population. This trend has been further accelerated by the COVID-19 pandemic, which prompted many individuals to seek outdoor recreational activities as a safe alternative to indoor sports. As a result, the demand for high-quality sportswear and outdoor clothing has surged, positioning Italy as a key player in the European market.
Italy's rich sporting culture, combined with its expertise in textile manufacturing, has allowed local brands to thrive. The country is home to several renowned sportswear companies that have successfully merged traditional craftsmanship with innovative design and technology. This unique blend has enabled Italian brands to cater to both performance-oriented athletes and fashion-conscious consumers, creating a diverse market landscape.
Moreover, the increasing emphasis on sustainability and eco-friendly practices has influenced the industry, with many companies adopting sustainable materials and production methods. This shift not only meets consumer demand for environmentally responsible products but also enhances brand loyalty and market competitiveness. As a result, the Italian Sportswear & Outdoors Clothing industry is poised for continued growth, driven by innovation, sustainability, and a strong consumer base.
In addition, the rise of e-commerce has transformed the retail landscape, allowing brands to reach a broader audience and enhance customer engagement. Online sales channels have become increasingly important, particularly for nich…