Seven7, a private equity firm founded by former NHL players, has acquired a minority stake in CCM to facilitate the brand's growth and innovation in the ice hockey equipment market.

Target: CCM

CCM, a renowned provider of ice hockey equipment, has been a prominent name in the sport since its founding in 1899. The company is recognized for producing high-quality skates, helmets, and sticks that are favored by some of the world's elite hockey players, including Sidney Crosby and Connor McDavid. Over the past 20 years, CCM has experienced a dynamic ownership history, having been acquired by notable brands such as Reebok and Adidas.

Under the recent partnership with private equity firm Seven7, founded by former NHL players Martin St. Louis and Jeff Hamilton, CCM is poised for further expansion. The firm intends to support CCM’s objectives focused on international growth, digital transformation, and innovative product development, thereby enhancing the brand's connection with the upcoming generation of hockey enthusiasts.

Industry Overview in Canada

The Canadian sports equipment market has seen substantial growth in recent years, driven largely by increased participation in sports and recreational activities. Among various sports, ice hockey holds a par