Flipp Operations Inc. has acquired a majority stake in MEDIA Central Group, uniting two market leaders in Drive-to-Store marketing to create a global powerhouse in the field.

Target Company Information

MEDIA Central Group is a European leader in Drive-to-Store marketing solutions that has successfully transformed from a regional provider in Germany to an internationally recognized player in the digital marketing space. Since Bregal Unternehmerkapital ('BU') acquired a stake in 2019, MEDIA Central has expanded its services to offer data-driven 360° marketing solutions for major retailers and brand manufacturers across Europe, Australia, and Latin America, effectively encouraging consumers to visit physical stores.

Under the leadership of CEO Ingo Wienand and the digital CEO Stefano Portu, the company has executed a successful transition of management while expanding its digital offerings through acquisitions. Notable acquisitions include the Offerista Group in 2021, Yagora in 2022, and ShopFully in 2023, allowing the firm to enhance its capabilities in delivering innovative marketing solutions.

Industry Overview in the Target's Country

The Drive-to-Store marketing industry in Europe has been marked by a rapid shift toward digitalization, driven by changing consumer habits and the increasing importance of omnichannel retail strategies. As m