Seven.One Audio strengthens its position as a market leader in the German podcast industry by acquiring a majority stake in Studio Bummens, creating a comprehensive podcast powerhouse.

Information on the Target

Seven.One Audio, founded in 2018 as part of ProSiebenSat.1 Media SE, has emerged as the leading marketer in the German-speaking podcast market. The audio unit was established to capitalize on the growing potential of podcasting, which has become a fundamental part of the digital media landscape. Today, it markets popular podcast formats such as 'Kaulitz Hills', 'Mord auf Ex', 'COPA TS', and 'Baywatch Berlin'. With a vision to transform podcasts from a niche medium into a dynamic growth field, Seven.One Audio serves a diverse demographic, particularly catering to the increasing number of young listeners who prefer podcasts over traditional radio.

The company has successfully recognized and harnessed the opportunities within the podcast industry, resulting in a portfolio that continues to grow both in terms of audience reach and commercial viability. As the demand for audio content has surged, Seven.One Audio has positioned itself as a key player by offering innovative advertising solutions, paving the way for a new era in media consumption.

Industry Overview in Germany

The podcast industry in Germany has seen consistent growth, with increasing reach, usage, and content availability. As of 2025, young demographics have surpassed traditional radio listenership, marking a significant shift in how audio content is consumed. This shift has opened