ProSiebenSat.1 Media SE is selling its online weather portal wetter.com to FUNKE Mediengruppe to concentrate on its core entertainment business, while FUNKE aims to diversify its digital portfolio with this strategic acquisition.
Information on the Target
ProSiebenSat.1 Media SE is divesting its online weather portal, wetter.com, to FUNKE Mediengruppe. This transaction, which is structured as an asset deal, allows for the seamless transfer of the wetter.com workforce to the new owner. ProSiebenSat.1, which co-founded the weather portal as a media partner in 2000, acquired full ownership in 2014 and subsequently integrated it into its digital division. Today, wetter.com stands as one of the leading online weather platforms in the German-speaking region and across Europe, offering users comprehensive weather information.
Over the years, wetter.com has developed into a well-recognized brand in the German-speaking market, thanks in part to extensive TV advertising and digital campaigns that have fueled its growth. Its international reach is notable, as it now operates in 15 European markets under various country-specific domains, including tiempo.es and weather24.com.
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Industry Overview in Germany
The online weather service industry in Germany has seen significant growth, propelled by increasing demand for accurate and timely weather information. This has become
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