Honasa Consumer, the parent of Mamaearth, raised over $37.5 million led by Sequoia, giving the company a valuation of $1.2 billion to expand its personal care brands.

Information on the Target

Honasa Consumer, the parent company of the popular baby and mother care brand Mamaearth, has recently announced that it has successfully raised over $37.5 million in its latest funding round. This round was led by renowned investment firm Sequoia Capital and has reportedly valued the company at $1.2 billion. The firm claims that it has raised a total of $52 million when including contributions from other investors.

Founded with a vision to provide safe and natural products for mothers and babies, Mamaearth has gained significant traction and recognition in the consumer goods market. The brand's focus on sustainability and effective personal care solutions has allowed it to become the 43rd startup to achieve unicorn status in 2021. Notably, Mamaearth is among the few unicorns with a female co-founder, highlighting its commitment to empowering women in the entrepreneurial space.

Industry Overview in India

The personal care and beauty industry in India has seen remarkable growth in recent years, primarily driven by increased consumer spending and a shift towards online shopping. With the rise in digital accessibility, brands that lever

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Sequoia Capital

invested in

Honasa Consumer (Mamaearth)

in 2021

in a Series B deal

Disclosed details

Transaction Size: $52M

Enterprise Value: $1,200M

Equity Value: $38M

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