mCaffeine has raised INR 42 crores in a Series B funding round led by Amicus Capital, complemented by investments from RPSG Ventures and Aman Gupta, showcasing strong potential for growth in the premium personal care market.

Target Company Overview

Mumbai-based Pep Technologies Pvt. Ltd. is the owner of mCaffeine, India’s first caffeine-infused skin and hair care brand. The company has rapidly positioned itself as one of the leading new-age FMCG brands in India, particularly among millennials. In an impressive demonstration of growth, mCaffeine has successfully sold over 2.8 million products, achieving sales worth INR 100 crores within just four years of its launch. The brand has not only rebounded from the disruptions caused by COVID-19 but has also exceeded its pre-pandemic revenue performance.

The mCaffeine brand focuses primarily on young, millennial consumers, offering a range of personal care products that have gained significant popularity and recognition on platforms like Amazon and Nykaa. With an extensive portfolio including 20 products in categories such as face care, hair care, and body care, mCaffeine differentiates itself through its commitment to quality, research, and consumer engagement.

Industry Overview in India

India’s personal care industry has witnessed significant growth, driven largely by a surge in consumer demand for innovative and natural products. This sector, particularly in the context of new-age FMCG bran