Sequoia Capital China, alongside Mirabaud Lifestyle Impact & Innovation, has acquired a majority stake in South Korean fashion brand We11Done to drive global expansion and sustainability efforts.

Information on the Target

We11Done is a globally recognized contemporary fashion and lifestyle brand based in Seoul, South Korea. Known for its innovative designs and emphasis on high-quality materials, We11Done has carved a niche for itself in the competitive landscape of high-end fashion. The brand is co-founded by Natalie Cheong and Mariana Hariki, who have successfully blended contemporary aesthetics with cultural influences to attract a diverse clientele.

Over the years, We11Done has garnered attention not only for its unique offerings but also for its commitment to sustainability in the fashion industry. By incorporating mindful practices into their production processes, the brand has established a loyal customer base that values both design and ethical consumption.

Industry Overview in South Korea

The South Korean fashion industry is one of the fastest-growing sectors in Asia, with a robust consumer base that embraces both local and international trends. In recent years, South Korea has emerged as a fashion hub, driven by