Sefo has acquired the Braking brand, specializing in high-performance braking systems for motorcycles and bicycles, aimed at expanding its product portfolio and market presence.
Target Information
Sefo has broadened its product range by incorporating the Braking brand, a renowned supplier of braking systems for motorcycles, bicycles, and ATV/UTV vehicles. With a remarkable history of 150 world titles, Braking specializes in aftermarket motorcycle braking systems and bicycle brakes, offering solutions for both original equipment manufacturer (OEM) and aftermarket markets. The brand has established a significant presence in the off-road segment and is noted for its high-quality products and innovative patented solutions.
Founded in 1990 and part of Sunstar Engineering since 2004, Braking's product catalog encompasses a comprehensive range of braking system components. The outstanding quality and expertise of Braking have gained international recognition, as evidenced by the use of its products by numerous professional racing teams.
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Industry Overview in Italy
The Italian motorcycle parts industry has seen a steady growth trajectory, driven by an increasing demand for high-performance components. The market is characterized by a strong culture of motorsports and a thriving e
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