Schibsted has acquired a 10.1% minority stake in Viaplay Group, aiming to strengthen its presence in the Nordic entertainment market.

Information on the Target

Schibsted has acquired a minority stake of 10.1% in Viaplay Group, an established leader in the Nordic entertainment industry, which operates under Nasdaq Stockholm. Viaplay offers a diverse array of content, including movies, series, and live sports, catering to a broad audience across the Nordic region.

This collaboration enables Schibsted to strengthen its position in the digital entertainment marketplace, allowing both entities to leverage their expertise and resources effectively. Viaplay's renowned brand and extensive subscriber base create potential synergies that can lead to enhanced user engagement.

Industry Overview in the Nordic Region

The Nordic entertainment industry has witnessed significant growth in recent years, largely attributed to the increasing demand for digital cont