ROUVY has acquired its major competitor Bkool to solidify its leadership in the indoor cycling market and enhance its technological capabilities.
Target Company Information
ROUVY, a notable player in the indoor cycling sector, has made headlines with its recent acquisition of Bkool, a significant competitor based in Spain. Founded in 2017 by brothers Petr and Jiří Samko, ROUVY has evolved from a local startup in Vimperk, Czech Republic, into a global leader, attracting more than 250,000 subscribers and millions of users worldwide. The company reported a revenue of 398 million CZK in 2024, marking a nearly 50% increase from the previous year.
Bkool, known for its strong user base across Spain, France, and Denmark, specializes in innovative technology, including automatic generation of virtual routes based on GPS data. This acquisition marks ROUVY's second major expansion in 2025, following its purchase of the Australian platform FulGaz earlier in the year.
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Industry Overview in the Czech Republic
The indoor cycling industry is experiencing rapid growth, propelled by increasing consumer interest in fitness and innovative technology solutions. In the Czech Republic, the sector has seen a surge in
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ROUVY
invested in
BKOOL
in 2025
in a Buyout deal
Disclosed details
Revenue: $17M
Net Income: $2M