European Camping Group has acquired Alannia, Spain's largest camping resort operator, expanding its presence in the Spanish market with a significant network of nearly 10,000 accommodation units.

Information on the Target

European Camping Group (ECG), a prominent leader in outdoor accommodation across Europe, has successfully acquired Alannia, Spain’s largest operator of large-scale camping resorts. This strategic acquisition allows ECG to penetrate the Spanish market under the well-established Alannia brand, which boasts a network of nearly 10,000 accommodation units. The integration of Alannia’s resorts into ECG’s portfolio enhances its extensive operations, which already sprawl across 11 European nations, comprising over 450 destinations.

Alannia was established in 1997 by Grupo Marjal, headquartered in Alicante and belonging to the Fur and Gómez families. Since forming a partnership with Corpfin Capital in 2018, Alannia has witnessed remarkable growth, seeing its revenues quadruple. The company has emerged as the leading entity in this sector within Spain, primarily due to its investment in the modernization and expansion of the Alannia Resorts brand. This evolution into a contemporary, open-air hospitality model provides guests with an immersive and high-quality experience, which has garnered numerous prestigious national and European awards. Currently, Alannia operates five resorts, with three newly opened locations along the scenic Costa Dorada.

Industry Overview in Spain

The outdoor accommodation sector in Spain has experienced significant growth over the past decade, largely driven by increasing domestic and international tourism. This surge has led to a rising demand for diverse accommodation options, significantly enhanc