refactory increases its investment in plant-tech startup FYTA for the second time, nearly tripling its financial commitment to enhance product offerings and operational capabilities.

Target Company Overview

FYTA is a Berlin-based plant-tech startup founded in 2018 by Claudia Nassif and Sylvie Basler. The company's flagship product, the FYTA Beam, is an innovative smart plant sensor that measures over 13 vital parameters including light, moisture, temperature, and nutrient needs. This data is then analyzed through a user-friendly app, aimed at making plant care accessible, understandable, and sustainable for everyone, from hobby gardeners to professional users in the hospitality industry. According to Medium, Claudia aims to 'create millions of gardens in people’s homes around the world.'

With a recent financing round, FYTA plans to expand its product offerings beyond plant care, including smart solutions for urban gardening. This initiative aims not only to enhance revenue growth but also to explore new distribution channels.

Industry Overview in Germany

The plant-tech industry in Germany is experiencing considerable growth, driven by increasing consumer interest in sustainable living and indoor gardening. As urbanization trend

View Source

Similar Deals

The Storytelling Company flora&faunavisions

2025

Other VC Entertainment Production (NEC) Germany
ROCH Ventures Raus

2024

Other VC Resort Operators Germany
Recruit TrustYou

2023

Other VC Hotels & Motels Germany
bmp Ventures AG Twinner GmbH

2019

Other VC Auto & Truck Manufacturers (NEC) Germany
BitStone Capital, AC+X Strategic Investments GmbH BRICKSPACES

2018

Other VC Miscellaneous Specialty Retailers (NEC) Germany
Ströer RegioHelden

2015

Other VC Advertising & Marketing (NEC) Germany

refactory

invested in

FYTA

in 2025

in a Other VC deal

Deal Parameters
Industry
Country
Seller type

Sign Up to Dealert