Recruit has acquired TrustYou, the world's leading guest feedback platform, to enhance guest experiences in Japan's hospitality industry.

Information on the Target

TrustYou is recognized as the world's largest guest feedback platform and serves the hospitality industry by providing valuable insights aimed at enhancing the guest experience. The platform generates actionable intelligence for hotels based on a comprehensive analysis of guest feedback sourced from hundreds of millions of reviews, surveys, and social media interactions. Given that guest feedback significantly influences 95% of booking decisions, TrustYou's advanced analytics tools offer hotels critical data to inform their marketing strategies and service improvements.

TrustYou's offerings include a variety of components such as TrustYou Meta-Reviews, a service providing verified summaries of global reviews visible on popular travel platforms like Google and KAYAK; TrustYou Messaging, a real-time guest interaction service; and TrustYou Analytics, which serves as an advanced online reputation management tool. These tools integrate seamlessly with hotel management systems, enabling hotel operators to enhance every stage of a customer's journey from initial booking to post-stay follow-ups.

Industry Overview

The hospitality industry in Japan has experienced a significant transformation propelled by technological advancements and changing consumer expectations. With a growing emphasis on personalized guest experiences, hotels are increasingly relying on data-