Jersey Mike's Subs has partnered with Redberry Restaurants to open 300 new locations in Canada over the next decade, marking the brand's first major international expansion.

Target Information

Jersey Mike's Subs, an esteemed sub sandwich chain established in 1956, has gained recognition for its fresh, sliced, and grilled subs made with high-quality ingredients. With over 3,000 locations across the United States, the brand prides itself on providing subs crafted with care, including freshly baked bread and premium cold cuts, all customizable with the freshest vegetables. In addition to a commitment to quality, Jersey Mike's operates with a mission of philanthropy, having raised over $110 million for local charities since 2010. The company is now set to enter the Canadian market through a pivotal development agreement.

Industry Overview in Canada

The Canadian fast-food industry has been on a growth trajectory, driven by a shift in consumer preferences toward quick-service restaurants (QSRs) that prioritize quality and sustainability. The market, estimated to be worth over CAD 38 billion, has witnessed the continued emergence of health-conscious dining options alongside traditional favorites. This evolving landscape has led to an increased demand for authentic food experiences, particularly among younger consumers who value quality over convenience.

Canada's diverse population contributes to a wide range of culinary preferences, which fosters a favorable environment for international brands to establish a foothold. With consumer trends leaning