Recharge has acquired Giftcloud Limited, strategically enhancing its presence in the B2B rewards market and positioning for growth in the prepaid payments sector.

Target Information

Recharge, a leader in the prepaid payments sector in Europe, has recently acquired Giftcloud Limited, thereby strategically advancing its presence in the burgeoning B2B rewards market. Giftcloud is recognized for its capability in enhancing customer and employee engagement through innovative campaigns tailored for esteemed UK brands such as Vodafone, Sky, and TalkTalk. The company has successfully processed millions of transactions each year, demonstrating a robust profitability record which provides Recharge with a tested B2B model and a scalable platform suitable for expanding their corporate prepaid offerings.

Giftcloud's proven expertise in the rewards arena positions Recharge to leverage its existing strengths to penetrate new market segments effectively. The addition of Giftcloud's operations aligns seamlessly with Recharge's strategic vision, enabling them to draw upon their extensive digital infrastructure and established partnerships to enhance customer acquisition, loyalty, and employee engagement initiatives.

Industry Overview

The prepaid payments industry, especially in the UK, is witnessing substantial growth driven by evolving customer preferences and the rising demand for flexible payment solutions. Increased adoption of prepaid cards and digital vouch