RCI Bank and Services has acquired Bipi, a digital car-as-a-service marketplace, to enhance its offerings in the growing automotive subscription market in Europe.

Target Information

Bipi is an innovative digital marketplace specializing in car-as-a-service, aimed at transforming global vehicle access through all-inclusive monthly subscription models. This platform allows customers to conveniently select their preferred vehicles within minutes, offering flexibility to swap or cancel subscriptions at their discretion.

Operating primarily in Spain and France, Bipi is positioned to cater to a growing demand for more agile and user-friendly vehicle access solutions in the European market. The company’s model appeals not only to individual users but also aligns with evolving urban mobility trends.

Industry Overview

The demand for car-as-a-service (CaaS) solutions is rapidly increasing in Europe, especially due to changing consumer preferences and a shift towards sustainable