Pymwymic and a consortium of investors have raised €7.5 million for Yooji, a French organic baby food company focused on healthy and sustainable nutrition for infants.

Target Overview

The target of this investment is Yooji, a French-based baby food company founded in 2012. Yooji specializes in manufacturing and selling organic baby food made from locally sourced ingredients. Their products, designed to be healthy and easy to prepare, are free from additives and aim to replicate the quality of home-cooked meals. After years of development, Yooji has successfully perfected the flavor, texture, and nutritional content of their offerings, which are now recognized as superior alternatives in the baby food market.

Yooji's mission is to promote healthy and tasty baby food, emphasizing genuine flavors while prioritizing environmental sustainability. The company has implemented various waste reduction initiatives, sustainable packaging solutions, responsible employment practices, and operates on 100% renewable energy, all of which contribute to a smaller environmental footprint.

Industry Overview in France

The baby food industry in France is experiencing a significant transformation, driven by evolving consumer preferences toward health, sustainability, and quality. In recent years, consumers have shifted their focus from purely cost-effective options to produ