Caats has secured 5 million euros in funding from Otium to expand its personalized premium cat food business in France.

Information on the Target

Founded in 2020, Caats is a premium cat food brand that offers customized meal plans tailored to the specific needs of each feline. The recipes are produced in France, following strict guidelines developed by veterinarian Dr. Jean-Marc Denoun and nutritionist Professor Patrick Nguyen. Caats focuses on providing a personalized approach to cat nutrition, selling its products exclusively through its website to ensure direct access and customer engagement.

Industry Overview in France

With over 15 million domestic cats, France is one of the leading European countries for cat ownership. These pets hold a central role in their owners' families, leading many to seek better understanding and care to ensure their health for as long as possible. Pet owners are increasingly aware that low-quality or inappropriate food can lead to various health issues, including obesity and renal failure, prompting significant interest in the most suitable dietary options for their cats.

However, the cat food market in France is often seen as opaque, making it challenging for consumers to navigate through conflicting information regarding pet nutrition. Many brands present pr