Pymwymic has invested in Aurea Imaging, a pioneer in crop intelligence for orchards, aiming to enhance sustainability and precision farming in the agricultural sector.

Information on the Target

Pymwymic has made an investment in Aurea Imaging, an innovator in crop intelligence specifically designed for orchards. Founded on the principle that digital agronomic solutions can enhance the competitiveness of fruit growers, Aurea aims to facilitate their transition to environmentally friendly practices. This investment marks Aurea as the second portfolio company of Pymwymic’s Healthy Food Systems Impact Fund II.

Traditionally, orchard management has involved uniform treatment methods for all trees to achieve optimal fruit characteristics, leading to up to 80% of trees being unnecessarily treated with chemicals. Orchards undergo an average of 30 interventions per year, including spraying, mowing, and fertilizing. By adapting these practices, both environmental sustainability and economic efficiency can be significantly improved.

Industry Overview in the Target’s Specific Country

The agricultural sector in the Netherlands is distinctive due to its advanced technological integration and emphasis on sustainability. As part of the European Union, the country aligns with the broader goals of the European Green Deal, which aims for