Impact investor NoorderImpact supports Goodoo, a plant-based ice cream company, as it prepares to expand its market presence in the Netherlands.

Target Company Overview

Goodoo, formerly known as IJsbaart, specializes in the development and marketing of innovative plant-based food concepts, with a primary focus on plant-based ice cream. Originally launching their product at local festivals, Goodoo is now poised to expand its market presence significantly throughout the Netherlands. The company aims to make plant-based ice cream accessible to a broader audience, highlighting the growing trend toward healthier and more sustainable food choices.

With a commitment to quality and taste, Goodoo’s ice cream products are quickly gaining popularity among consumers. The company has established multiple sales points across the Netherlands, and plans to further distribute its offerings through several major supermarket chains beginning in the spring of 2024.

Industry Overview in the Netherlands

The Netherlands has seen a remarkable shift in consumer behavior, with an increasing number of individuals opting for vegetarian and vegan diets. This trend aligns with a broader, global movement towar