Publicis Groupe has acquired Romanian software development company Tremend to enhance its technological capabilities and expand its presence in Europe.

Target Information

Publicis Groupe, listed on Euronext Paris under the ticker FR0000130577 and a constituent of the CAC 40 index, has announced its acquisition of Tremend, a Romania-based technology firm specializing in software development. Founded in 2005, Tremend has established itself as a significant player in the Central and Eastern European tech landscape, boasting a user base exceeding 60 million due to its robust software solutions tailored for various clients. The integration of Tremend will bolster Publicis Sapient's technological capabilities as it endeavors to create a new global distribution center in Europe.

Headquartered in Bucharest, Tremend was co-founded by Ioan Cocan and Marius Hanganu. The company has built an extensive portfolio that serves multiple sectors, partnering with notable organizations such as Carrefour, ING, and Orange. Tremend’s team comprises over 650 skilled engineers and software developers, whose expertise has been honed over 16 years of operation in the industry.

Industry Overview in Romania

The software development industry in Romania is experiencing substantial growth, driven by increasing demand for digital solutions across various sectors. The country's rich pool of IT talent, coupled with competitive operational c